A focus beyond driving value. We empower purpose.

In service to financial heroes

Our suite of communities is designed to bring greater well-being to financial professionals, financial institutions, and their clients. Multiplying opportunities for life-changing success is just the start. Our endgame is to help turn dreams into reality.

Cetera Advisor Networks
Built for Producer Groups
Cetera Advisors
Elevating Entrepreneurship
Cetera Financial Institutions
Growing Investment Programs
Cetera Financial Specialists
Generating Growth for Tax Pros
Cetera Investors
Acceleration Through Branch Support
Cetera RIA Services
Delivering Autonomy and Support

Strength built on a very human scale

Our commitment to bringing greater depth, meaning, and significance to the one-to-one relationships between independent financial professionals and their clients drives the culture of innovation behind our tech, platforms, and end-to-end solutions.

8,000+

8,000+

financial professionals

400+

400+

financial institutions

$365B

$365B

assets under administration

$125B

$125B

assets under management

Cetera Holdings Welcomes Michael Durbin as CEO & Board Member

Michael Durbin

I am honored to join a thriving industry leader. Cetera is well positioned for exponential growth by continuing to deliver new and innovative capabilities.
Michael Durbin
CEO, Cetera Holdings

Mike Durbin is chief executive officer of Cetera Holdings, the holding company of Cetera Financial Group, and a member of Cetera’s board of directors. In his role as CEO, he oversees Cetera’s growth initiatives, from expansion into new and adjacent markets to evolving Cetera’s existing capabilities for the financial professionals and financial institutions it serves.

Prior to his role at Cetera, Mike was head of Fidelity Institutional, a division of Fidelity Investments which offers clearing, custody, investment products, brokerage and trading services to a wide range of wealth management firms and institutions.

Mike has nearly 30 years of experience driving innovation in the financial services industry. His previous roles at Fidelity include leading the Fidelity Institutional Investment and Technology Solutions group, overseeing the acquisition of eMoney Advisor, and running Fidelity’s registered investment adviser custody business. Prior to Fidelity, Mike held leadership roles at Morgan Stanley in wealth management, capital markets, and risk.

Mike received his Bachelor of Business Administration degree in finance and economics from the University of Notre Dame in 1990. In 1998, he received his MBA from the Leonard N. Stern School of Business at New York University.